Most Brazilian beauty roundups lead with Natura and O Boticário, then default to skincare and fragrance. The makeup picture is different. The shelves of a typical Brazilian drugstore are dominated by a tighter set of color cosmetics brands, some owned by the two giants and some independent, that lead on lipsticks, foundations, and eye palettes. If you searched for cosmetics manufacturers in Brazil that look like Natura or Boticário, the makeup-first answer is the eight brands below.
This article focuses specifically on color cosmetics. For the broader brand portfolio with skincare, fragrance, and personal care, see our Brazilian beauty brands beyond Natura and Boticário overview. For app-led picks see best Brazilian beauty apps, and for skincare specifically see best Brazilian skincare apps and brands in 2026.
Quick comparison
| Brand | Parent company | Makeup focus | App or catalogue | Where to buy |
|---|---|---|---|---|
| Vult | Grupo Boticário | Mass-market, lipsticks and eye shadow | No native app | Drugstores, supermarkets, brand site |
| Mari Maria Makeup | Independent | Direct-to-consumer, base and lip | No native app | marimariamakeup.com, marketplaces |
| Bruna Tavares (BT) | Independent | Foundation, palettes, skin tones | No native app | brunatavaresbt.com, Sephora, Mercado Livre |
| Eudora | Grupo Boticário | Makeup, fragrance, gifting | Catalogue app on Aptoide | Brand site, consultants |
| Quem Disse Berenice | Grupo Boticário | Bold colour, younger audience | Catalogue app on Aptoide | Brand site, consultants |
| Boticário Make B. | Grupo Boticário | Premium makeup line | Inside Boticário store app | Boticário stores and site |
| Océane | Independent multibrand | Own-brand lip and eye, plus imported | No native app | oceane.com.br, marketplaces |
| Dailus | Independent (Cosbel) | Budget, full range | No native app | Drugstores, supermarkets, brand site |
Who actually owns the Brazilian makeup shelf
Grupo Boticário is the dominant force in makeup, the same way it leads the broader beauty market. The group owns Vult, Eudora, Quem Disse Berenice, and Boticário’s own Make B. premium line. Together these four brands cover roughly half of what a Brazilian shopper sees when browsing makeup in a department store or drugstore aisle.
Natura &Co, by contrast, leans on Avon for affordable colour cosmetics rather than running a Natura-branded makeup range of comparable depth. Avon’s lipstick, mascara, and foundation lines remain the highest-distribution makeup catalogue in Brazil through the consultant network, but they are not the focus of this list since Avon is covered separately in our Avon alternatives roundup.
The independents fill the rest. Mari Maria, Bruna Tavares (BT), Océane, and Dailus operate outside both groups and compete on either creator-led marketing or price-led mass distribution.
Vult, the everyday makeup brand bought in supermarkets
Vult Cosmética was founded in São Paulo in the late 1990s and acquired by Grupo Boticário in 2018. The brand built its name on accessibly priced lipsticks, eye shadows, and nail polish sold in supermarkets and drugstores, and that distribution is still the reason Vult shows up in most Brazilian households. The line covers lips, eyes, face base, and nails at a price point that sits firmly below Eudora and Boticário.
There is no first-party Vult shopping app on Google Play or Aptoide. Direct buying is via vult.com.br, though most shoppers pick the brand up at Pague Menos, Droga Raia, Carrefour, or a similar everyday retailer.
Bottom line: The default Brazilian makeup brand to grab on a weekly grocery run. Best for buyers who want reliable basics rather than seasonal colour drops.
Buy: vult.com.br
Mari Maria Makeup, the creator-led direct-to-consumer brand
Mari Maria launched her brand in 2017 after building a following as a Brazilian makeup artist and YouTuber. The lineup is tightly edited and leans on hero products: the Amazon Forest foundation range (which made the brand by addressing Brazilian skin tones the imported lines did not cover), liquid lipsticks, and concealers. Pricing sits between mass-market drugstore brands and premium imports.
Mari Maria Makeup runs almost entirely as a direct-to-consumer brand. There is no native app, and the primary channel is marimariamakeup.com with secondary distribution through Sephora Brasil and Mercado Livre. The brand also runs flagship stores in São Paulo and Brasília.
Bottom line: The best Brazilian brand for buyers who care about complexion match across the full range of Brazilian skin tones.
Buy: marimariamakeup.com
Bruna Tavares (BT), foundation and palettes built for Brazilian skin
Makeup artist Bruna Tavares built her brand around two flagship ranges, BT Skin (foundations and concealers with one of the deepest shade ranges in Brazilian makeup) and BT Pholoma (eye palettes named after astronomical themes). The brand is known for nailing undertone matching across a much wider skin-tone spectrum than legacy brands, which is the reason it cleared shelf space at Sephora Brasil and became a fixture in Brazilian beauty TikTok.
There is no Bruna Tavares native shopping app. Direct purchase happens via brunatavaresbt.com, with broader distribution at Sephora Brasil, Beleza na Web, and Mercado Livre. Pricing is roughly comparable to Mari Maria, with a premium positioning relative to Vult or Dailus.
Bottom line: The most-recommended Brazilian brand for foundations and concealers with serious shade depth.
Buy: brunatavaresbt.com
Eudora, the Grupo Boticário makeup line
Eudora sits in Grupo Boticário’s portfolio next to O Boticário, with a more makeup-leaning identity. The product mix is heavy on lipsticks, foundations, body sprays, and seasonal gifting sets, with pricing a step below O Boticário on average. The brand is sold through a consultant network and Eudora.com.br rather than physical stores.
There is no first-party shopping app on Google Play. The Aptoide catalogue app from MaggApps lets you browse the visual product catalogue offline, which is useful when a consultant is showing the range. Direct buying still happens on the brand site or via a consultant.
Bottom line: Install the catalogue app if you browse offline. Buy through the brand site or via a consultant.
Catalogue: Aptoide
Quem Disse Berenice, bold colour at an accessible price
Quem Disse Berenice (QDB) is the Grupo Boticário brand aimed at younger buyers. The lipsticks and eye palettes lean colourful, the campaigns are louder, and the price points stay accessible. QDB is the brand Brazilian beauty forums most often recommend for a first makeup kit on a budget.
Like Eudora, QDB does not ship a first-party shopping app. The Aptoide catalogue from MaggApps shows the full range and works offline. Direct purchase happens on quemdisseberenice.com.br or via a consultant.
Bottom line: Best fit for makeup beginners and budget buyers who want something brighter than Boticário’s mainstream colour range.
Catalogue: Aptoide
Boticário Make B., the premium makeup line inside Boticário
Make B. is O Boticário’s higher-end makeup range, sold inside Boticário stores and on the Boticário app and site rather than as a separately branded retailer. The lineup is built around long-wear lipsticks, eye palettes, and a smaller foundation range with a denser packaging spec than the rest of the Boticário catalogue.
Because Make B. lives inside the main Boticário shopping experience, the right install is the O Boticário app itself, which lets you filter to Make B. products. The line is the answer for shoppers who want a premium Brazilian makeup option without leaving the Boticário ecosystem.
Bottom line: The pick for Boticário loyalists who want a step up from QDB or Vult without switching to an imported premium brand.
Buy: boticario.com.br
Océane, the multibrand retailer with its own makeup line
Océane started as a multibrand beauty retailer with a focus on imported brands, and has built a respected own-brand makeup line over the past decade. The Océane line covers eye palettes, brushes, and a small foundation range, with a price point between Eudora and Bruna Tavares BT. The brand is one of the few Brazilian multibrand retailers that competes head-on with Sephora Brasil on imported brand selection.
There is no dedicated Océane shopping app. Direct buying is via oceane.com.br, with broader distribution at Mercado Livre and select department stores.
Bottom line: Worth a look if you want a Brazilian brand sold alongside imported premium options in a single cart.
Buy: oceane.com.br
Dailus Color, the budget shelf in every drugstore
Dailus Color is the everyday budget brand on the Brazilian drugstore makeup shelf. The lineup covers lips, eyes, face, and nails, with a price point sitting below Vult and a distribution footprint nearly as broad. The brand is owned by Cosbel, a São Paulo-based independent cosmetics group, and is the option Brazilian shoppers reach for when they want a colour drop without spending much.
There is no first-party Dailus app. Direct buying is via dailus.com.br, but most volume goes through Droga Raia, Pague Menos, Drogasil, and similar drugstore chains.
Bottom line: The cheapest reliable Brazilian makeup brand. Best for restocking basics without a brand premium.
Buy: dailus.com.br
How to pick
- Pick Vult for everyday lipsticks and shadows bought at a supermarket.
- Pick Mari Maria or Bruna Tavares BT for foundation when you need real shade depth and undertone accuracy across Brazilian skin tones.
- Pick Eudora or Quem Disse Berenice for a Boticário-quality option at a lower price point, with a consultant network behind it.
- Pick Boticário Make B. if you already buy from Boticário and want a premium step up.
- Pick Océane for a Brazilian brand sold next to imported premium options.
- Pick Dailus for the lowest reliable price on the drugstore shelf.
For wider context on the parent companies behind these brands, see Brazilian beauty brands beyond Natura and Boticário and the Natura vs O Boticário 2026 head-to-head.
FAQ
What are the most popular Brazilian makeup brands in 2026?
The shortlist most Brazilian shoppers can name without hesitation is Vult, Eudora, Quem Disse Berenice, Mari Maria, Bruna Tavares (BT), and Dailus. Four of those (Vult, Eudora, QDB, and Boticário’s own Make B. line) are owned by Grupo Boticário.
Which Brazilian makeup brand has the best foundation shade range?
Bruna Tavares (BT) is the most-recommended Brazilian brand for foundation shade depth, with Mari Maria Makeup close behind. Both built their early reputations specifically on covering Brazilian skin tones that the legacy and imported lines under-served.
Are Vult, Eudora, and Quem Disse Berenice owned by the same company?
Yes. All three are part of Grupo Boticário. The group also owns Boticário Make B., O.U.i Paris, and the multibrand retailer The Beauty Box. Vult was acquired in 2018 and operates independently with its own supermarket and drugstore distribution.
What is the cheapest Brazilian makeup brand?
Dailus Color is consistently the cheapest reliable brand on the Brazilian drugstore shelf, with Vult sitting just above it. Both cover the same product categories (lips, eyes, face, nails) at a price below Eudora, QDB, or any of the creator-led independents.
Where can I buy Brazilian makeup brands online?
Mercado Livre, Beleza na Web, Sephora Brasil, and each brand’s own site are the four channels that cover almost every brand on this list. Beleza na Web and Sephora Brasil carry the largest selection of independent brands like Mari Maria and Bruna Tavares; Mercado Livre covers everything including budget brands like Vult and Dailus.
Is there a Brazilian makeup brand on Sephora?
Yes. Sephora Brasil stocks Bruna Tavares (BT) and Mari Maria Makeup among the local brands, alongside its global selection. The Brazilian presence on Sephora’s shelves has expanded over the past five years as the creator-led independent brands have grown.
